What is Data Echo Culture?

Data Echo Culture is the result of a partnership between three organizations with complementary expertise located in distinct territories, Quebec (Canada), Ontario (Canada) and the United Kingdom, for whom the use of data is a lever for development and resilience in the arts and culture sector.

Data Echo Culture brings together a rich coalition of people working in the fields of culture and data use. Artists, researchers, entrepreneurs, as well as arts and culture organizations are coming together online to share creative experiences, discover cutting-edge strategies, acquire best practice solutions around data use, and develop collaborative approaches in the arts and culture sector.

Through the various sessions offered, Data Echo Culture aims to position data as a tool to highlight diversity and inclusion as well as to promote the discoverability and outreach of cultural content.

Why a gathering on data in culture

As the COVID-19 pandemic pushed the cultural sector to find solutions to adapt its business model and continue to disseminate works, data emerged as an opportunity to increase information and reduce uncertainty in decision-making. The digital transformation accelerated and the organizations that adapted the fastest were those that had the ability to leverage data, demonstrating the importance of developing this skill within the cultural community. Beyond the pandemic, a better understanding of data in the arts and culture sector also means a better understanding its audiences.

Data Echo Culture will provide the necessary understandings to take control of your data by showcasing and teaching these new practices.

Why the name Data Echo Culture was chosen

In an era of mass content, players in the cultural sector compose with different channels to reach their audience. These encounters between work and audience generate interactions, translated by data, and create echoes that need to be understood to create strategies that allow them to stand out among their audience. Once strategies are put in place to amplify the visibility of cultural content, new data is generated to enrich information on the public and to improve its offer again, a circular dynamic. We therefore believe that the use of data amplifies the impact value created by the cultural sector, just as culture makes data resonate.

The event is also intended to be a sounding board for international practices around data in culture.

The name, which works in both French and English, illustrates the ambition of the event: a gathering that wants to echo the data of the cultural world, echoes it.

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