Accueil-06
Accueil-03
DEC_EN-07

A free online gathering combining culture and data.

Understand your audiences
Mutualize your data

Improve your practices
Develop tools

Data Echo Culture is formed by an impressive coalition of people from the cultural and data sectors. Artists, researchers, entrepreneurs as well as art and cultural organizations converge online to share their creative experiences, discover innovative strategies and find solutions thanks to some of the best practices surrounding data use in culture.

2021 Themes

Themes

01.TOOLBOX THEME 01 / TOOLS The Everyday Data Toolbox How data can solve your everyday problem and learn the basic tools and practices to start your journey. 02.DATA-SHARING THEME 02 / DATA-SHARING Better together : Data-sharing practices How to build trust for sharing data and how to structure for efficient collaboration. 03.AUDIENCE Audience-centred data practices How data can help you understand your audience and develop audience-centred strategy. THEME 03 / AUDIENCE 04.RESPONSIBLE DATA Co-designing responsible data How to develop more inclusive and ethical standards in a changing world. THEME 04 / RESPONSIBLE DATA 05.A CLEVER FUTURE A clever future : making the practice better How to rethink how we work, do things better and improve data practices in the future. THEME 05 / A CLEVER FUTURE

DAY 1

Tuesday
April 27 2021
Eastern Time Zone
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10:00
05
Keynote
Event Launch :
Capturing Cultural Value

Why try to define cultural value and can we measure it meaningfully?

OPTION A
Data for audience development

Using your data to make better decisions

OPTION B
The mechanics of analysis

What is an audience analytics engine?

OPTION C
The diversity of cultural expression in the digital environment

A UNESCO panel

OPTION A
Mobilizing demographic data

Analysing and integrating demographic census data

OPTION B
Navigating a dashboard

Organizing your data to allow for an efficient dashboard

OPTION C
Handcrafted personas

Integrating data to build a flesh and blood picture of your audience

OPTION A
Visualize the unexpected

What can you discover in your data thanks to visualization?

OPTION B
Making sense of your data

Segmentation for financial, creative and social benefit

OPTION C
The Data-informed website

Collect, analyze and centralize data with existing web-based tools

14:00
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Day’s key learnings & End of Day artistic Presentation

Day’s key learnings & End of Day artistic Presentation

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DAY 2

Wednesday
April 28 2021
Eastern Time Zone
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10:00
02
Keynote
Doing more together

How sharing audience data brings added value

OPTION A
Consumer surveys at times of pandemic

What have we learnt thanks to the valorization of cultural data?

OPTION B
Visualizing your audience

Explore various data visualizations to understand your audiences

OPTION C
Comparing to improve

Using comparative data to ensure that decisions are meaningful

OPTION A
Data sharing with whom and why

Data Sharing for reach, resilience and relevance

OPTION B
Remodelling with data

Using your data to plan and review your business model

OPTION C
What to look for in ticketing data ?

How using external tools can benefit cultural organizations 

OPTION A
Engaging diverse audiences

Using data to ensure that all voices are heard and their needs are met

OPTION B
How the ‘‘majors’’ in Toronto are collaborating

Discover the city’s major cultural institutions’ collaborative data-sharing project

OPTION C
Do I really need a CRM?

An introduction to Customer Relation Management systems

OPTION D
Satistics run

The capacity of the arts and culture sector to collect information

14:00
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Day’s key learnings & End of Day artistic Presentation

Day’s key learnings & End of Day artistic Presentation

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DAY 3

Thursday
April 29 2021
Eastern Time Zone
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10:00
03
Keynote
Audiences of the Future

How does using data change our future audience relationships, expectations and behaviours and how can we make the most of it

OPTION A
Data and dollars

What do public funders and foundations expect from data?

OPTION B
Examples of data sharing

What are the various models and how to choose one to meet your needs

OPTION C
Rethinking the museum visitor experience

Museums all over the world are using newly available data
to transform the visitor experience

OPTION A
Be seen and heard

Using data to get your audience’s attention for a greater discoverability

OPTION B
What do Funders measure?

Funders’ perspectives on audience analysis

OPTION C
Developing your digital strategy with data

How data creates innovative digital consumption models for the live arts

OPTION A
What Audiences Say They Do

Learn from survey design experts and debate the strengths and weaknesses

OPTION B
Building Indigenous Content and Audiences

How can technology and data be used to promote indigenous content and reach a larger audience

OPTION C
Data in the service of cultural tourism

Data to operate the local and global level

14:00
04
Event closing – Where from here?

How could and should we be using data in the future?

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2021 Speakers

Speakers

Slide Steven
Guilbeault
The honourable Steven Guilbeault, Minister of Canadian Heritage. Minister of Canadian Heritage
Slide Nathalie
Roy
Nathalie Roy, Minister of Culture and Communications. Minister of Culture and Communications
Slide Éric
Caire
Minister for Government Digital Transformation, Minister Responsible for Access to Information and the Protection of Personal Information, Member for La Peltrie. Minister and Deputy Government House Leader
Slide Ana
Serrano
Ana Serrano is the President and Vice Chancellor of OCAD University, Canada’s oldest and largest art, design and media university. Founder of the Canadian Film Centre’s Media Lab (CFC Media Lab), Ana is also an active digital media producer and continues to advise media and entertainment technology startups. An active volunteer, Ana is Co-chair of the Open Democracy Project and Co-director of its annual democracy summit, DemocracyXChange. President and Vice Chancellor of OCAD University
Slide Anne
Torreggiani
Anne Torreggiani is the CEO of The Audience Agency, the UK national charity for public engagement and participation. She is a specialist in audience strategy and research, trends and patterns of public engagement across the arts and heritage. CEO of The Audience Agency
Slide Eric
Lefebvre
Éric Lefebvre is the Executive Director of the Quartier des Spectacles Partnership since September 2020. From 2013 to 2020, he was the Partnership's Director of Development and took charge of numerous initiatives related to international development, business model diversification and shared processes, all with the aim of meeting the challenges of the digital revolution. Executive Director of the Quartier des spectacles Partnership (Montreal)
Slide Frédéric
Julien
Frédéric Julien has been active in the sector of the performing arts for the last few decades as Cultural manager, expert-consultant and activists. Since 2010 he has directed the research and the development of policies at the Canadian Association for the Performing Arts (CAPACOA). His work has included the broadcast of live shows and digital transformation. Research and Development Director for the Canadian Association for the Performing Arts
Slide Sara
Diamond
Dr. Sara Diamond, CM, Order of Ontario, is the President Emerita of OCAD University and leads its Visual Analytics Laboratory, with funded research in cultural, health and urban data visualization. She has contributed to cultural policy for decades and is currently leading Toronto’s ArtWorxTO, year of public art. President Emerita of OCAD University
Slide STAY
TUNED !
More speakers will be announced very soon !
View all speakers

Sara Diamond

President Emerita of OCAD University

Frédéric Julien

Research and Development Director for the Canadian Association for the Performing Arts

Eric Lefebvre

Executive Director of the Quartier des spectacles Partnership (Montreal)

Anne Torreggiani

CEO of The Audience Agency